4 dedicated lotion for use with OYA Permanent Color:
* 10 volume (3%) for all gray coverage and deposit only
* 20 volume (6%) up to 2 levels of lift
* 30 volume (9%) 2 to 3 levels of lift
* 40 volume (12%) 3 or more levels of lift

1 dedicated lotion for use with the OYA Demi Permanent Color:
* 5 volume (1.5%) deposit only

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

JULY/AUG PROMO: BUY 2 GET A FREE OYA ELIXIR

OYA NINE

Achieve up to 9 levels of lift with Nine9 lightener:

• Rapid blonding with a precise uniform lift
• Enriched with Hydrolyzed Quinoa for hair binding, protection and conditioning
• Infused with nourishing Vitaoils (Avocado, Coconut,
• Sunflower, Argan and Linseed) used to protect hair and scalp against excessive heat
• Contains the soothing properties of Aloe vera that is gentle on the hair and scalp
• Ideal for all blonding techniques both on and off scalp
• All-over lightening – Balayage - Highlights
• Light, pleasant fragrance

OYA Elixir

Complex Bonding, Simplified!

Intermolecular Hair Bonding in One Easy Step

A reconstructive additive designed to penetrate the hair cuticle and reconstruct from within, promoting strong, shiny, naturally healthy hair.

OYA Elixir can be added to ANY of your favorite:

Hair Colors
Lighteners
Shampoos
Conditioners
Treatments

OYA Elixir is a highly concentrated formula, always combine with the products listed.

OYA Elixir

-Noticeably improves color and lightening performance while locking in color and improving pigment retention
-Intermolecular bonding connects protein molecules inside the cuticle and cortex, dramatically reducing breakage
-Convenient, easy to use one-step process with no additional processing time necessary and absolutely no change in formula needed
-A proprietary formula that is not protein based and requires no heat resulting in:
Increased shine and manageability
Silky texture
Reduced flyaways and frizz
Increased volume, elasticity and strength
-Green Tea – Powerful antioxidant preventing premature color fading
-Sea Kelp – Packed with 15 amino acids and minerals revitalizing and refreshing hair and scalp
-Argan Oil – A natural emollient leaving hair feeling soft and silky
-Available in both a professional size (280ml) and a convenient take-home size (50ml) for your clients

September + October Promo: Buy 2 Get 1 FREE! Add 2 to cart, and let us know in the notes which FREE color you would like us to add to your order!

• Advanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results
•  Provides intense results on pre-lightened hair in as little as 10 minutes without any developer
•  Mix to create imaginative and bold colors or add clear to make en vogue pastel tones
•  Adds reflections to natural and color-treated hair
•  Creamy gel consistency for easy, even application
•  Lasts up to 20 washes and fades gradually on tone
•  Contains Argan and Avocado Oils for shine and condition
•  Includes the powerful antioxidant green tea to help prevent premature color fading

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

Revive your hair with this rich, moisturizing formula. It gently removes impurities without affecting the OYA color result.

Enriched with sea kelp, blue seakale, green tea, pantheon and sunflower extract.

Also available in 943 ml. (31.9 fl. oz.) and a 50 ml. (1.7 fl. oz.) travel size.

Detangle and nourish with this luxurious, detangling, and conditioning formula. Use daily to smooth, nourish, and protect your normal and color-treated hair.

Enriched with sea kelp, blue seakale, hydrolyzed vegetable protein, hydrolyzed silk, green tea, panthenol, shea butter, sunflower extract, olive fruit oil, and organ oil.

Also available in 50 ml (1.7 fl. oz.) travel size and a 236ml / 8 fl. oz. version.

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

Experience extraordinary conditioning and intensified shine while protecting color radiance. It controls flyaway, detangles, increases the combability, and even adds a subtle volume boost.

Enriched with sea kelp, blue seakale, hydrolyzed vegetable protein, hydrolyzed silk, green tea, panthenol, shea butter, sunflower extract, olive fruit oil, and organ oil.

Spring Shine Deal:

Buy an OYA Glow, and get an OYA Reflect for $8.70.

Shine Serum Easy to use, lightweight, and long-lasting. Designed to provide a sleek, glossy finish.

Instructions: Work one or two drops through damp hair before styling. For maximum shine, frizz control and reflection, add another drop or two to your finished look. 

• SOOTHE & REVITALIZE: Sea Kelp
• SOFTEN: Argan Oil
• BRIGHTEN: Argan Oil
• PROTECT: Green Tea Extract
• STRENGTHEN: African Baobab Seed Oil
• HYDRATE: Sea Kelp, Green Tea Extract
• AMPLIFY SHINE: African Baobab Seed Oil
• PRESERVE COLOR: Green Tea Extract, Sea Kelp

OYA Specialty items such as OYA Elixir and OYA Remove aid professional stylists in achieving lasting results while maintaining hair strength and shine.

Complex Bonding, Simplified!

Intermolecular Hair Bonding in One Easy Step

A reconstructive additive designed to penetrate the hair cuticle and reconstruct from within, promoting strong, shiny, naturally healthy hair.

OYA Elixir can be added to ANY of your favorite:

Hair Colors
Lighteners
Shampoos
Conditioners
Treatments

OYA Elixir is a highly concentrated formula, always combine with the products listed.

OYA Elixir

-Noticeably improves color and lightening performance while locking in color and improving pigment retention
-Intermolecular bonding connects protein molecules inside the cuticle and cortex, dramatically reducing breakage
-Convenient, easy to use one-step process with no additional processing time necessary and absolutely no change in formula needed
-A proprietary formula that is not protein based and requires no heat resulting in:
Increased shine and manageability
Silky texture
Reduced flyaways and frizz
Increased volume, elasticity and strength
-Green Tea – Powerful antioxidant preventing premature color fading
-Sea Kelp – Packed with 15 amino acids and minerals revitalizing and refreshing hair and scalp
-Argan Oil – A natural emollient leaving hair feeling soft and silky
-Available in both a professional size (280ml) and a convenient take-home size (50ml) for your clients

OYA Specialty items such as OYA Elixir and OYA Remove aid professional stylists in achieving lasting results while maintaining hair strength and shine.

The ONE Solution for Gentle Hair Color Removal

OYA Remove reverses the oxidation process of Permanent and

Demi-Permanent oxidative dyes, allowing for gentle removal of artificial color without bleach or ammonia and no mixing required. OYA REMOVE:

»» Can be applied on the same client up to three times in one day

»» Will not affect the natural pigment of the hair

»» Is designed for single-use

»» Will not remove henna or metallic dyes

• Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results
• A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels
• 90 gram/3 oz. tubes offer more applications and savings vs competitors
• 11 inter-mixable series for endless possibilities
• 4 series, specifically designed to cover 100% gray hair, no intermixing needed
• 5 concentrates that can be combined with any OYA formula
• Versatile lightening cream for controlled lightening or can boost any OYA color one level
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)
• High lift series has a mixing ratio of 1:2. It has 4 shades for a neutral one step lift and tone for as dark as a virgin level 6

A texturizing finishing spray that builds stunning volume and texture while keeping the hair touchable and manageable.

Instructions: Hold can 10 inches (30 cm) away from dry hair while spraying toward the scalp. Maximize and finish your style by misting over dry hair.

• CONDITIONS: Jojoba Seed Oil
• NOURISHES and MOISTURIZES: Safflower Oil
• VOLUMIZE, PROTECT and THICKEN: Provitamin B5

Styling Crème A weightless, hydrating styling crème containing jojoba and safflower oils that are designed to smooth, build body and enhance definition for a silky finished style.

Instructions: Apply to clean, damp, or dry hair and distribute evenly from roots to ends. Blow-dry and style or allow hair to dry naturally. \n

• CONDITION: Jojoba Seed Oil
• MOISTURIZE: Nutrient-rich Safflower Oil, Silk Amino Acids, Provitamin B5
• PROTECT: Provitamin B5
• THICKEN: Provitamin B5

Designed to mend damaged ends. Kerabead technology uses microencapsulated keratin derived from seaweed and natural Baobab Oil to promote strength and shine. 

80ml/2.7oz