Calura Permanent Pure Blonde High Lift

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Lightens natural hair color up to 5 levels. Cool beige, beige and cool blondes.
Formulated for maximum lifting and toning on natural hair.

Recommended on natural levels 6 and lighter. 
Not recommended on pre-lightened hair.

To avoid cool tones on fine textured hairline new growth, apply color during last 30 minutes of processing time. Alternatively, mix 12-31/12GA with your desired shade for the complete processing time.

12A Base: 100% Blue
12I Base: 60% Blue, 40% Violet
12AV Base: 50% Blue, 50% Violet
12V Base: 100% Violet
12GA Base: 60% Yellow, 35% Blue, 5% Red

The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!

The exothermic technology of CALURA offers the following 3 main benefits: 
1. Perfectly covers white hair 
2. Allows lightening up to 5 levels 
3. Offers superior hold of trendy shades


MIXING RATIO: Mix 1 part (60ml / 2oz) hair color shade to 2 parts (120ml / 4oz) developer.

CHOICE OF COLOR: Determine client's natural level based on the neutral series.

CHOICE OF DEVELOPER: The developer was formulated to provide precise results and a rich non-dripping creamy consistency that allows better mixing and easier application. Use CALURA developers exclusively. Choose 30 volume (9%) or 40 volume (12%) developer based on desired results.


Virgin Hair: Apply Calura Pure Blonde shade to midlengths and ends first. Cover the hair with a plastic cap and process for 15 to 20 minutes until lifting is observed. Prepare a fresh mix and apply to new growth area. Process for up to 60 minutes.* Timing may vary due to length. ex: short hair 15 to 20 minutes, shoulder length or longer 20 to 30 minutes

New Growth: Apply to new growth only. Avoid overlapping. Process for up to 60 minutes. To maintain optimal results, retouch new growth every 3 weeks.

Instructions:Apply generous amount of color mixture to dry, unwashed hair immediately after mixing. If hair has excess build up from styling products it is recommended to gently shampoo and dry the hair before color application. When the processing time is complete add lukewarm water and emulsify. 

Rinse hair thoroughly and gently until water runs clear. Follow with Calura Moisture Balance Shampoo & Conditioner. Finally, apply Calura Color Lock, leave on for 5 minutes and rinse. 
Free Shipping Options

West Coast: Order subtotals equal or greater than $150.

Contiguous States: Order subtotal equal or greater than $350.

Hawaii and Alaska do not qualify for free shipping rates.

Same-Day Fulfillment

For quickest delivery, place your order Mon-Fri before 12pm PST so we can fulfill the order by the end of the day.

    Calura Permanent Pure Blonde High Lift
    Calura Permanent Pure Blonde High Lift
    Calura Permanent Pure Blonde High Lift
    Calura Permanent Pure Blonde High Lift
    Calura Permanent Pure Blonde High Lift
    Calura Permanent Pure Blonde High Lift
    Calura Permanent Pure Blonde High Lift
    Free Shipping: West Coast $150+ | Contiguous States $350+ (exclusions apply)
    10% OFF your first order | Use code: WELCOME10

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    • Free Shipping

      See minumum order requirement

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      Ready within 1 hour during normal store hours.

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    How to Order

    Easy online ordering for registered stylists with current certification. No reps required, order when convenient!

    Just create an online account with us, await approval (1-48 hrs), activate your account, and shop!

    Account Creation Process

    As we sell only to professionals, we must see proof of stylist certification.

    Register for your account here. Once you fill out the registration page, you can expect an approval email from us within 48 hours ( Our team reviews every single applicant ASAP ).

    You will receive an account activation email, click the link within 24 hrs to complete your account creation.

    Log in to your account, and shop!

    If you have any issues regarding your account, please text or call 323.813.7759

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    Office Hours: Mon-Fri | 9AM-3PM PST

    Shipping Time

    We know how important it is for stylists to have the tools they need, when they need them.

    We STRIVE to fulfill your order the same day you ordered! If you order before 12pm PST, we get it out the door by end of day.

    Shipping time varies by carrier/location of delivery. If you need an update on your package, please contact us: 323.813.7759