INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
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