Deluxe Prime is a powerhouse restorative spray that controls frizz, promotes shine and protects hair from the damaging effects of heat. Using high-tech and organic ingredients that deeply moisturize hair, recovering its natural flexibility and health, you’ll be able to go days – even weeks! – without having to treat your dry, damaged hair.

Deluxe Prime works best when used in the shower after shampooing and before conditioner is applied. Allow the product to sit for several minutes to bring back your hair’s natural radiance.

Get these TEN benefits from a single product!

1 - Repairs damaged, dry, devitalized, brittle, and chemically treated hair (straightening and progressive brushes)

2 - Controls frizz

3 - Protects against the heat of the dryer and external aggressions

4 - Promotes shine and protects colors

5 - Rescues hair resistance and flexibility

6 - Helps untangle wet hair

7 - Prevents split ends

8 - Capillary Re-constructor

9 - 2 in 1 function between the shampoo and conditioner and as a finisher

10 - Anti-aging

Its formula contains high-tech active and organic elements:

Nano Repair: acts as a cement inside of the hair fiber and at the same time as a shine adhesive on the cuticles

Bio affinity Complex: provides photo-nutrients that repair damaged hair cuticles, restoring hair damaged by chemical processes or external aggression (UV rays, wind, excessive use of blow dryer and flat iron). Restores strength, resistance and natural flexibility, promoting stronger and softer hair. Promotes long-lasting shine, prevents split ends, forms protective layer and prevents discoloration.

Soft Hair: Conditioning agent that restores strength, softness, shine, and reduces frizz.

Keratin: protein rapidly absorbed by hair, increasing strength and providing body to the hair. Composed of 18 amino acids: alanine , valine , isoleucine , serine , threonine , leucine, phenylalanine , tyrosine , tryptophan , proline , aspartic acid, glutamic acid , glycine , lysine , arginine , methionine, cysteine ​​and histidine.

Arginine:  hair fiber amino acid which recovers damaged hair providing resistance and ensuring healthy hair from the inside out.

Cysteine/ Cysteine bio functionalized (Bio Cysteine):  lower molecular amino acid structure that easily penetrates the fiber due to its bio affinity with the hair, providing cuticle reparative action, forming a protective layer against external aggressions. Restores hair flexibility and resistance, protecting chemically treated hair.  Moisturizes and restores softness and natural flexibility.

Creatine: powerful amino acid derivative, micro particle that penetrates deep into the hair fiber due to its small size, recovering hair damaged due to chemical and physical processes, increasing resistance of the hair fiber. Protects, revitalizes and moisturizes. Helps minimize the effects of aging, restoring and protecting hair.

Tahiti Monoi Oil: 100% natural vegetable oil from French Polynesia. Rich in Essential Omegas and Vitamin E. Antioxidant, restores and moisturizes deeply.

Wheat Protein: Contains vegetable peptides derived from wheat. Protects and assists in restoring hair’s natural flexibility.

Lipo nutrient: restores hair fiber’s lipid fractions, prevents chemical damage, improves softness, texture and softness in fragile hair. Restores the delicate bio- protective layer of the scalp, often damaged by chemicals. Phospholipids complex , Glycolipids , Vitamin F and sterols from soy .

260mL/8.79 fl. oz.

For blonde, bleached or gray hair. Hydrating actives with violet pigments. SHAMPOO: Restores natural elasticity, frizz control and protects hair from the elements that will cause color oxidation. No added salts, physiological pH, ideal for daily use. Color protection.

By Brazil terms this is a Semi-permanent hair color. In U.S terms we would identify this color as a Demi-Permanent toner!

Corrects, intensifies and tones.

Has lifting power.

DELUXE PRIME CHAMPAGNE BLOND Is an intensive at-home spray treatment for blonde, highlighted, and silver hair. Its formula was carefully developed with a blend of violet pigments that neutralizes warm tones without dehydrating the hair, giving you the perfect platinum effect.

Directions:

PROFESSIONAL USE: Apply throughout the hair and let it sit until you reach the desired tone. Rinse. If applied immediately after highlights, start the application from the nape of the neck working through the length of the hair, massaging section by section, until you reach the top of the head and rinse. ATTENTION: Highly porous hair might absorb excess pigmentation.

HOME CARE: Do NOT apply on the same day of highlights (Highly porous hair might absorb excess pigmentation). Use only as maintenance to keep desired color. On the first application, let it sit for 30 SECONDS to 1 MINUTE and increase processing time accordingly in the following applications. A maximum processing time of 5 MINUTES is recommended.

260mL/8.79 fl. oz.

Bond builder + More!

Has 40 applications in each tub.

8x Powder is incredibly easy-to-use - just mix one part of TRUSS 8x Powder to one part of TRUSS Bleaching Powder and two parts of cream developer of your choice. Or you can mix one part directly into any hair color. 

1.Improves VISCOSITY for easy application.

2.Increases STABILITY during lightening processes (without concerns of puffing/swelling).

3. Improves lifting and supports PRECISE COLOR RESULTS.

4. DECREASES HEATING during foil highlighting.

5. Ultra PROTECTION during bleaching processes.

6. Extra HYDRATION and increased conditioning.

7. Easy DETANGLING.

8. Extra SHINE.

Check out the video below to learn more.

Hair toner. Color that nourishes and restores.

By Brazilian terms (COO), this is semi-permanent, but in the U.S we would define this formulation as a true DEMI-PERMANENT TONER

"Semi-permanent TRUSS Color has cream-based formula and advanced technology of nano pigment fixation in the hair fiber offer coverage (thin, medium and thick gray hair [30%]), long-lasting color and intense shine due to Amazon Buriti Oil. Enriched with Keratin and Soy Glycine, this formula guarantees high reconstruction and nourishment during the coloring process, promoting deeply moisturized hair."

Recommended for oily scalp and dry ends. Controls and balances excess oils and dryness.

Buy 1 8x Powder GET ONE FREE Deluxe Prime Spray 

8x Powder

Powder for extra hair protection. Highly recommend for coloring and bleaching processes.

Why 8x Powder eight times more powerful than market leading products in this category?

1.Improves VISCOSITY for easy application.

2.Increases STABILITY during lightening processes (without concerns of puffing/swelling).

3. Improves lifting and supports PRECISE COLOR RESULTS.

4. DECREASES HEATING during foil highlighting.

5. Ultra PROTECTION during bleaching processes.

6. Extra HYDRATION and increased conditioning.

7. Easy DETANGLING.

8. Extra SHINE.

Deluxe Prime TRUSS' top selling product is a versatile protein infused spray that restores devitalized, fragile, damaged and chemically treated hair. It detangles the hair leaving it soft and silky. Can be used as a treatment (after the shampoo and before the conditioner), as a leave-in or a pre-blowout lotion.

8x Powder is incredibly easy-to-use - just mix one part of TRUSS 8x Powder to one part of TRUSS Bleaching Powder and two parts of cream developer of your choice. Or you can mix one part directly into any hair color. 

Buy 1 kit Fast Repair ( Bidimensional Shampoo, Lipidic, Intensive Nutrition) and GET TWO FREE Deluxe Prime spray ! 23% Savings

FAST REPAIR: A back bar treatment that delivers up to 60 applications to the salon. Moisturizes, replenishes lipids, maintains the color and controls frizz.

• BIDIMENSIONAL SHAMPOO: The Bidimensional Shampoo contains natural Keratin and our exclusive Glow System. It provides a gentle moisturizing cleanse and is recommended for sensitive, damaged and dry hair. It helps to protect and maintain colored hair increasing the natural elasticity.
• LIPIDIC: Followed by either Bidimensional or Clarifying shampoos, Lipidic is recommended for dry hair, with no shine or elasticity as it will replenish the lipids lost during chemical processes. It provides color protection and anti-aging action.
• INTENSIVE NUTRITION: Intensive hydration mask. Color protection and Anti-aging Action. Seals the cuticles, restores elasticity, shine and reduces frizz.

Deluxe Prime Spray TRUSS’ top selling product is a versatile protein infused spray that restores devitalized, fragile, damaged and chemically treated hair. It detangles the hair leaving it soft and silky. Can be used as a treatment (after the shampoo and before the conditioner) as a leave-in or a pre-blowout lotion.

Buy 6 Amino Spray GET ONE FREE! 

Amino Spray: Essential Oils with incredible fragrance to increase hydration and replenish Amino Acids lost through chemical processes. Seals the cuticles, controls the frizz, detangles and protects hair from damages caused by the heat of hot tools, maintaining its integrity and the color, for a finish look with intense shine.

Buy 6 units of Deluxe Prime and GET TWO FREE units of Deluxe Prime.

TRUSS' top selling product is a versatile protein infused spray that restores devitalized, fragile, damaged and chemically treated hair. It detangles the hair leaving it soft and silky. Can be used as a treatment (after the shampoo and before the conditioner), as a leave-in or a pre-blowout lotion.

 ACTIVES:

• Soft Hair: conditioning agent that restores strength, softness, shine, and reduces frizz.
• Nano Repair: micro-particles that are deposited on hair with high amounts of Amino Acid charges (positive), creating a protective layer promoting frizz reduction, color protection, shine, soft touch and intense conditioning.
• Nano Restore: Amino Acid complex with low molecular weight Nano-keratin, regenerates the internal structure of the hair fiber.
• Amisil: conditioning agent formed by Amino Acids and Silicones. Promotes heat protection, provides a better slide of the flat iron, offers volume and frizz reduction, intense shine and softness without oilness.
• Polisil: act in the cuticles replenishing moisture and elasticity to dehydrated hair. 
• Arginine: is one of the Amino Acids forming the hair fiber protein - Keratin - that recovers damaged hair, providing strength to the hair strands, both internally and externally, ensuring healthy appearance from the inside out.
• Panthenol: tones the scalp, moisturizes and restores hair. Penetrates into the cuticle and cortex, forming an elastic layer on the inside and outside of the hair, moisturizes while adding body and shine.
• Bio-Cysteine: lower molecular Amino Acid structure that easily penetrates the cortex due to its bio affinity with the hair, providing cuticle with reparative properties, and forming a protective layer against external aggressions. 
• Creatine: powerful Amino Acid derivative, micro particle that penetrates deep into the cortex due to its small size, restoring and increasing the strength of a hair compromised by chemical and physical aggressions. 
• Keratin: Protein quickly absorbed by hair, increasing strength and providing body to the hair. Composed of 20 Amino Acids.
• Tahiti Monoi Oil: 100% natural vegetable oil from French Polynesia. Rich in essential Omegas and Vitamin E. Acts as an antioxidant, restores, nourishes, protects and deeply moisturizes.

For blonde, bleached or gray hair. Hydrating actives with violet pigments. SHAMPOO: Restores natural elasticity, frizz control and protects hair from the elements that will cause color oxidation. No added salts, physiological pH, ideal for daily use. Color protection.

ACTIVES:

• Bio Affinity Complex: this ingredient has building bio-affinity with the hair, reconstructing its internal structure. Provides Phitonutrients that repair damaged cuticles, restoring a hair compromised by chemical processes or external aggressions (such as UV rays, wind, excessive use of blow dryer and hot tools). Restores strength, resistance and natural elasticity, promoting stronger and softer hair. Promotes long-lasting shine, prevents split ends, forms protective layer around cuticle and prevents discoloration.
• Polisil: act in the cuticles replenishing moisture and elasticity to dehydrated hair.
• Nano Restore: Amino Acid complex with low molecular weight Nano-keratin, regenerates the internal structure of the hair fiber.
• Nano Repair: micro-particles that are deposited on hair with high amounts of Amino Acid charges (positive), creating a protective layer promoting frizz reduction, color protection, shine, soft touch and intense conditioning.
• Wheat Protein: contains Vegetable Peptides derived from wheat. Protects and assists in restoring hair’s natural flexibility.
• Illipe Butter: exotic fruit from the Pacific Islands. Rich in Fatty Acids that helps maintain the structure of Ceramides (Lipids) to maintain hair porosity. Restores hair elasticity.