This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage.Each grade has been formulated to generate a specific increase in temperature to achieve the desired results.This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin.The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
Must be mixed with a Calura cream hair colour shade. Specially formulated to provide perfect consistency of final colour mix and to facilitate application. Ensures consistent and reliable results with each application. Do not use metal tools.
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster! The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades Color Chart
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
Lightens natural hair colour up to 5 levels. Cool beige, beige and cool blondes.
12A Base: 100% Blue
12I Base: 60% Blue, 40% Violet
12AV Base: 50% Blue, 50% Violet
12V Base: 100% Violet
12GA Base: 60% Yellow, 35% Blue, 5% Red
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
Get dry on the fly! Mist in and reduce blow-drying time up to 50% so you can move on to styling and get on with your day. Our special blend of ingredients also offers exceptional heat and UV protection.
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
This staining system is formulated with innovative exothermic technology that has been developed to maximize color penetration while minimizing hair damage. Each grade has been formulated to generate a specific increase in temperature to achieve the desired results. This heat effect has the effect of opening the cuticle gently ensuring optimal penetration of dyes, but also pure organic essences and keratin. The result is a dazzling and unmatched luster!
The exothermic technology of CALURA offers the following 3 main benefits: 1- perfectly covers white hair 2- allows lightening up to 5 levels 3- offers superior hold of trendy shades
INNOVATION MUST ALWAYS BE AT THE CORE OF OUR PRODUCTS
Our breakthrough demi-permanent liquid colour is no exception. Calura Gloss offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish without any lifting power.
58 intermixable shades including 24 toners
Level 10 toners for better control
2 developers; gel or cream consistency for more service options
THE BEST OF BOTH WORLDS The constant debate: Alkaline or Acidic demi permanent colour? Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade quickly. Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, do not fade as quickly but lift when you don’t want them too. Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their drawbacks! Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works synergistically with acidic molecules, offering the best of both worlds. The result is unprecedented shine, conditioning and longer lasting deposit with zero lift, guaranteed!