Calura Permanent Intense Ash - 11/AA

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Dark blue tonality. Neutralizes intense orange underlying pigmentation.

The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!

The exothermic technology of CALURA offers the following 3 main benefits: 
1. Perfectly covers white hair 
2. Allows lightening up to 5 levels 
3. Offers superior hold of trendy shades


MIXING RATIO: Mix 1 part (60ml / 2oz) hair color shade to 1 part (60ml / 2oz) developer.

CHOICE OF DEVELOPER: The developer was formulated to provide precise results and a rich non-dripping creamy consistency that allows better mixing and easier application. Use CALURA developers exclusively. Choose developer strength based on desired results.

WHITE HAIR:  For optimal white coverage, do not use a shade with a level lighter than an 8. Any lighter shade will not deposit enough color to cover white hair. Fashion shades do not cover white hair. For coverage, intermix with shade of same level from the following series: Neutral, Intense Neutral, 18/AB, 318/GAB, 34/GK, and 8/B. The minimum processing time is 45 minutes.

APPLICATION: Apply generous amount of color mixture to dry, unwashed hair immediately after mixing. If hair has excess build up from styling products it is recommended to gently shampoo and dry the hair before color application. When the processing time is complete add lukewarm water and emulsify.

Rinse hair thoroughly and gently until water runs clear. Follow with Calura Moisture Balance Shampoo & Conditioner. Finally, apply Calura Color Lock, leave on for 5 minutes and rinse. 
Free Shipping Options

West Coast: Order subtotals equal or greater than $150.

Contiguous States: Order subtotal equal or greater than $350.

Hawaii and Alaska do not qualify for free shipping rates.

Same-Day Fulfillment

For quickest delivery, place your order Mon-Fri before 12pm PST so we can fulfill the order by the end of the day.

    Calura Permanent Intense Ash - 11/AA
    Calura Permanent Intense Ash - 11/AA
    Calura Permanent Intense Ash - 11/AA
    Calura Permanent Intense Ash - 11/AA
    Calura Permanent Intense Ash - 11/AA
    Calura Permanent Intense Ash - 11/AA
    Calura Permanent Intense Ash - 11/AA
    Free Shipping: West Coast $150+ | Contiguous States $350+ (exclusions apply)
    10% OFF your first order | Use code: WELCOME10

    We Happily Offer

    • Free Shipping

      See minumum order requirement

    • In-Store Pickups

      Ready within 1 hour during normal store hours.

    • Same Day Ship Out

      When you order before 12pm PST Mon-Fri

    • Stylist Satisfaction

      Our team is ready to assist you


    How to Order

    Easy online ordering for registered stylists with current certification. No reps required, order when convenient!

    Just create an online account with us, await approval (1-48 hrs), activate your account, and shop!

    Account Creation Process

    As we sell only to professionals, we must see proof of stylist certification.

    Register for your account here. Once you fill out the registration page, you can expect an approval email from us within 48 hours ( Our team reviews every single applicant ASAP ).

    You will receive an account activation email, click the link within 24 hrs to complete your account creation.

    Log in to your account, and shop!

    If you have any issues regarding your account, please text or call 323.813.7759

    Order Issue

    We're sorry you've had a less than perfect experience, please contact us so we can resolve any issues promptly.

    Text or Call: 323.813.7759


    Office Hours: Mon-Fri | 9AM-3PM PST

    Shipping Time

    We know how important it is for stylists to have the tools they need, when they need them.

    We STRIVE to fulfill your order the same day you ordered! If you order before 12pm PST, we get it out the door by end of day.

    Shipping time varies by carrier/location of delivery. If you need an update on your package, please contact us: 323.813.7759